Worldwide Steel Buildings wanted to shift their brand from a traditional metal building provider to focus on gaining higher-end “barndomium” and residential customers. This strategic shift led to a new site structure and overhaul of the look and feel. The new design focused on a clean, bold “structural” aesthetic. It uses a modern, muted color palette that hints at steel, and a hashed line pattern element that is reminiscent of corrugated lines.

Credits:
Design: Jordan Sheer
Structure/Development: OnTap