The SpareFoot StorageBeat newsletter had a robust following for industry news and notes, but needed to support the Storable brand as the industry thought leader, instead of the legacy SpareFoot brand. It was time to incorporate StorageBeat into the Storable website and brand family, but let it serve as an independent entity.

Goal:
Design a new brand identity for the StorageBeat newsletter and blog, that feels connected and supportive of the main Storable brand, while letting it have its own identity as an industry leader. The new logo leveraged the Storable hexagon geometry and expanded color palette in a subtle and interesting way.

Credits:
Concept/Design | Jordan Sheer
Animation | Jordan Sheer
Associate Creative Direction | Rob Mitchell
Creative Direction | Robben Roesler