Storable Department Sub-branding

Part of Storable’s brand development included designing a logo system for all internal departments.

The Goal:
Give every department within Storable its own logo, while maintaining a consistency across all departments that bubbles up to the main Storable brand. The final execution was an extension – literally – of the geometry of the main brand. These isometric 3D marks are used as a kinetic brand that allows each department to have their own expression and personality.

Credits:
Concept, Design | Jordan Sheer
Creative Director | Robben Roesler

Department Kinetic Expressions
People Operations Department Shirt