Perceptive Software Holiday Card

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Perceptive Software’s Customer Team wanted to take the annual holiday card in a new direction. Instead of just sending holiday greetings, they wanted to make a donation to a charity on their behalf. To prompt the customer to go online and select their charity, this card was designed to open up and highlight the call-to-action element, highlighting the connection between the customer’s donation and the recipient.

Concept/Design: Jordan Sheer
Writer: Karen Palmer