Balance Innovations Rebrand

Balance Innovations not only need to rebrand their logo, but their whole identity in an effort to position themselves as a retail technology platform, rather than simply a cash counting company. I helped them do a complete overhaul of all visual assets, from corporate identity to collateral to PowerPoint templates to office signage, all encapsulated in a 42-page, detailed brand guide. Here’s a sampling of some of the new templates created.