Balance Innovations Logo Redesign

Balance Innovations needed to modernize their identity with a fresh logo that positioned them as a technology company, rather than simply a cash management company. The new mark uses 3D perspective with a stylized B one one side and an equals sign on the other. This was the perfect “balance” of calling back to their cash balancing history, while giving them a lighter, more abstract feel. This mark led the charge for a broader redesign of their entire identity and brand.